Become a retailer

Benefits of becoming a retailer

Founded in 1937 by Manny Bernstein, Paloma Blanca was first known as Blue Bird Dress. With its original location in downtown Toronto, Canada on the popular Spadina Avenue, the company began with a bridal gown and evening wear division. Manny’s brother Harry Bernstein also worked for the company and eventually took over the business from his brother. Continuing in the family tradition of offering unique bridal and evening wear designs and high quality manufacturing, Harry helped to maintain Blue Bird Dress as a leading design house in Toronto, making a name for itself across Canada.

In the late 70s, Harry’s two sons Marty and Sydney Bernstein began working for the family business. Working within every area of the company, from shipping and marketing to sales and design, Harry’s sons envisioned expanding the business. Eager to spread their wings, Marty and Sydney worked together to increase distribution to hundreds of stores throughout the United States. This cross-border success ignited a new vision – Blue Bird Dress became Paloma Blanca and the company soon started to focus exclusively on the creation of bridal gowns and accessories.

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We are passionate about the art of dressmaking. And it shows. Every Paloma Blanca bridal gown made is deeply important to us and this is why we dedicate all our efforts and talent into design and quality. By creating and producing all of our bridal gowns in our manufacturing centre in Toronto, Canada, we are easily able to conduct the quality control checks necessary to ensure every dress is finished impeccably, tastefully and to perfection.

Our gowns are magnificently crafted from the highest quality fabrics and stunningly accented with beautiful hand detailing and embroidery. Paloma Blanca bridal gowns offer the look, the feel, the elegance and the classic sophistication of high fashion couture gowns at an attractive price.

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At Paloma Blanca, we know that in every business, people make the difference. Our team is our family. More than 150 individuals make up the Paloma Blanca family from designers, sewers, cutters, hand beaders and finishers to controllers and distribution, sales and office personnel.

Our gifted designers continuously study the latest fashion trends and work passionately to create beautiful styles for the most discerning brides. Our design team carefully hand-selects beautiful fabrics and elegant lace and create stunning embroidery and beading patterns that make every Paloma Blanca design special, unique and everlasting. Our seasoned professionals also create exquisite veils to complement any gown.

In the press

Find my dress

Find my dress